Advertising Policy

 

At Swasthaay, our mission is to make every Indian more aware, informed, and empowered about health — not to sell products or push promotions.
While advertisements may appear on our website to support our operations, we maintain complete editorial independence and medical integrity in every word we publish.

We want our readers to clearly understand how we handle advertisements, sponsorships, and promotional content.

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1. Purpose of Advertising on Swasthaay

Advertising helps us:

• Keep our content free and accessible for everyone in India.

• Support the research, hosting, and editorial costs of maintaining a high-quality, WHO-based health awareness platform.

• Grow Swasthaay sustainably — without compromising your trust or our ethics.

However, advertising never influences what we write, say, or promote.
Our editorial team and advertising decisions remain 100% separate.

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2. Independence Between Ads and Editorial Content

To protect our readers’ trust:

• Editorial content is never influenced by advertisers, sponsors, or brands.

• Our writers and editors do not accept gifts, money, or incentives from companies or product manufacturers.

• We will never alter or delete an article in exchange for payment.

• Health information published on Swasthaay is always fact-checked and unbiased, regardless of any advertising partnerships.

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3. Types of Advertising We Allow

We may display the following types of ads on Swasthaay:

• Google Ads (Programmatic Advertising): Automatically served by Google based on user interests.

• Sponsored Banners: Clearly labeled banners or visuals from trusted health or wellness brands.

• Affiliate Links (If Any): We may recommend certain health or wellness products only if they align with our content values. These links will always be clearly disclosed to readers.

We strictly reject ads for:

• Prescription drugs and unsafe supplements

• Alcohol, tobacco, or related products

• Unverified “miracle cures” or weight-loss claims

• Adult or misleading content

• Political or religious promotions

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4. Sponsored Content & Collaborations

Occasionally, Swasthaay may collaborate with health organizations, NGOs, or public health campaigns.
When we do:

• Such content will always carry a clear disclosure tag, such as “Sponsored” or “In Partnership With…”

• The collaboration will never affect our editorial voice, medical facts, or article conclusions.

• We only collaborate with ethical, verified, and transparent organizations.

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5. Labeling & Transparency

All forms of advertising will be clearly distinguishable from Swasthaay’s editorial articles.
We ensure:

• Ads are visually separated from health content.

• Sponsored sections are labeled upfront — so readers always know what is ad and what is editorial.

• There is no hidden or native advertising disguised as unbiased health information.

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6. Data Privacy & Advertising

We respect your privacy.
Our advertising partners (like Google Ads) may use cookies or similar technologies to deliver relevant ads.
However:

• We never share your personal data (name, email, contact info, etc.) with advertisers.

• You can manage your ad preferences through your Google account settings or browser controls.

• For full details, refer to our Privacy Policy page.

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7. No Endorsement Policy

Displaying an advertisement or sponsored link on Swasthaay does not mean we endorse that product, service, or company.
Our readers should always verify product claims independently and consult a healthcare professional before making any health-related decision.

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8. Ethical Advertising Standards

Swasthaay follows the Advertising Standards Council of India (ASCI) guidelines and WHO’s ethical principles for health communication.
This means:

• No false or misleading health claims.

• No promotion of unsafe or harmful behavior.

• No exploitation of fear, shame, or misinformation for profit.

Our team monitors ads regularly to ensure they comply with these standards.

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9. Reporting Concerns

We value transparency and community trust.
If you ever come across any ad or sponsored content that seems misleading, unethical, or inappropriate, please report it immediately at:
📩 contact.swasthaay@gmail.com

We review all reports seriously and take action promptly.

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10. Our Promise to You

At Swasthaay, your trust comes before our revenue.
We believe health awareness should be guided by science — not by advertising pressure.
Every ad we allow must meet one clear standard:

“Does it respect the reader’s right to accurate health information?”

If the answer is no, that ad will never appear on Swasthaay.

Together, let’s continue building India’s most trusted health education platform — rooted in honesty, clarity, and responsibility.